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Reaching Gen Z with Authentic Marketing

Reaching Gen Z with Authentic Marketing

by Andrew Herkert | May 26, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services

Familiar with Generation Z?  How about authentic marketing? If you’re a marketer, these terms probably haunt your dreams. There’s a lot of fearmongering going around about those born after 1995.  “They don’t check their email, they have the attention span of...
A Brief History of Video Marketing

A Brief History of Video Marketing

by Andrew Herkert | May 10, 2022 | Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video

I think it’s pretty common for people to think of video—and certainly cinema—as considerably older than it is. We can trace the first ‘films’ to the 1890’s, but even this timeline is absolutely tiny compared to the lifespan of so many other forms of media. Opening...
Visual Storytelling for Internal Communications

Visual Storytelling for Internal Communications

by Andrew Herkert | Apr 12, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling

Which is more important to a business—internal communications, or external communications?  Obviously, this is more thought experiment than sincere question, but the answer seems to be… neither.  Or, maybe, both?  However you want to phrase it, if...
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