by Andrew Herkert | Mar 10, 2020 | Content Marketing, Content Trends
Video marketing is a powerful, enduring, and effective way to market. Year after year the stats back this up- 96% of marketing professionals surveyed by Animoto invested ad dollars in video marketing, and 91% of those folks were pleased with their ROI. Stats also show...
by Andrew Herkert | Dec 19, 2019 | Content Marketing, Content Trends
Achieve Your Vision in 2020 Clients can be fickle. Trends can be volatile. And in B2B marketing, one maxim seems to find a way to ring true year after year: Content is king. Of course, any decent marketing strategy includes a variety of content types paired with...
by Andrew Herkert | Jul 12, 2019 | Whiteboard Video
What to Consider when Creating Professional Video Content The value of digital video marketing is staggering—at $135 billion and growing, what was once considered a trend is now a content marketing standard. Consumers love videos. Companies are coming up with new...
by Andrew Herkert | Mar 6, 2019 | Content Marketing, Content Trends
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric...
by Andrew Herkert | Aug 4, 2016 | Whiteboard Video
Volkswagen’s Got Game The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales...
