by Andrew Herkert | Jun 30, 2022 | Content Marketing, Content Trends, External Communications
If you’ve been involved in digital marketing in the past several years, you’ve undoubtedly heard a good deal about SEO, or Search Engine Optimization. SEO can be defined as “a set of practices designed to improve the appearance and positioning of web pages in...
by Andrew Herkert | May 10, 2022 | Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
I think it’s pretty common for people to think of video—and certainly cinema—as considerably older than it is. We can trace the first ‘films’ to the 1890’s, but even this timeline is absolutely tiny compared to the lifespan of so many other forms of media. Opening...
by Andrew Herkert | Apr 12, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Which is more important to a business—internal communications, or external communications? Obviously, this is more thought experiment than sincere question, but the answer seems to be… neither. Or, maybe, both? However you want to phrase it, if...
by Andrew Herkert | Mar 10, 2022 | News, Visual Storytelling
Wars don’t do well in photographs. It’s hard to add nationalism or glory to a burned-out building, and a pickup truck shelled into oblivion doesn’t send an uplifting message. This is part of the reason why the Vietnam War ended when it did: TV cameras kept...
by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...