Infographics are pieces of visual content that engage an audience using captivating visuals to elevate complicated or dull topics. But what makes a good infographic?
One fact that always amazes us it that you only retain 10% of the information you consume through either audio or text alone. Visuals only help you retain 35% of the information conveyed. Like our whiteboard videos, the combined approach of infographics lets you retain 65% of the information presented.
Let’s take a quick look at some basic tips, trends, and best practices that go into a successful infographic.
Good Design Matters
The way infographics are designed matters. It’s their engaging nature that grabs a viewer’s attention and contextualizes the way they digest the written content.
Good design practices will increase your infographics’ effectiveness. Using a consistent, easy to follow layout guides viewers through the piece. Legible, stylistically appropriate fonts help your readers digest the text portions better.
Interesting Content Matters
The type of content matters too, and identifying an interesting topic can go a long way to increase engagement.
Popular industry trends (or changes in trends) offer great sources of raw data you can draw from. Common support or service questions that you often have to field can also fit in as an interesting piece. If people are already looking to you for advice, why not package that advice in a more appealing container?
And don’t forget to cite your sources. Reputable sources lend authority and authenticity to your claims furthering your position as an expert.
Good Infographics Engage Users
According to this infographic from HubSpot, infographics are 3-times more likely to get shared and liked on social media platforms than other types of content.
User engagement is one of the most important metrics these days, and shareable content like infographics is a great tool to grow your audience. This is especially true if you can also leverage your existing customers and influencers in your industry. Using their channels as well as your own will give your content a much more robust foundation to set you up for that much more success.
Infographics Can Improve SEO
Because infographics contain written content, that means they can be mined for Search Engine Optimization (SEO) purposes.
For example, you can use the same keyword research you would use for a blog post or other text-based content for an infographic. This means that the same piece of content that you’re using to boost audience engagement can also bump up your page rankings and site traffic if it’s optimized for search algorithms. Because of this, infographics are an efficient tool to add to your content marketing strategy.
Content generation and marketing are some of the most important tools you have at your disposal right now for your business. Adding different types of content to your funnel, whether they be infographics or whiteboard videos, adds to your repertoire and generates more potential leads for growing your business.