Choosing The Best Animated Explainer Video Company For Your Brand

by | Mar 5, 2025 | Creativity in Business, Marketing, Product & Service Marketing, Visual Storytelling | 0 comments

A black-and-white doodle-style illustration of two relay runners passing a baton, symbolizing teamwork and transition. The image represents the seamless content handoff provided by an animated explainer video company.

Key Takeaways

  • Choose a company with a diverse portfolio and proven storytelling techniques to communicate complex ideas in a way viewers will understand.
  • Opt for companies with structured, science-backed approaches, such as TruScribe’s Scribology, which enhances audience engagement and retention.
  • Ensure the company can tailor the video to your brand’s identity and specific audience needs for maximum impact.
  • Review testimonials and samples to gauge the company’s ability to deliver results.
  • Expect clear communication about pricing and delivery timelines and make sure these align with your needs.

Choosing The Best Animated Explainer Video Company For Your Brand

Truth be told, grabbing and holding someone’s attention these days is harder than getting a cat to take a bath. Adding an animated explainer video to your communication toolbox, may be the answer you are looking for. These videos break down complex ideas into simple, engaging visuals while engaging viewers with animations. But how do you find the right animated explainer video company? One that won’t leave your brand looking like a DIY project gone wrong? Keep reading.

Spoiler alert: Not All Animation Studios are Created Equal

A doodle-style illustration of a Swiss Army knife with a play button on the handle, symbolizing versatility in video content. This visual reinforces the message in 'Spoiler alert: Not All Animation Studios are Created Equal,' highlighting the importance of choosing a studio that offers diverse and effective solutions.

Animated explainer videos are like the Swiss Army knife of digital marketing. They’re versatile, memorable, and effective. In fact, 94% of marketers say these videos help users better understand products or services. Plus, they’re way more fun than reading a 20-page whitepaper.

But to get these benefits, you need the right animated explainer video company. Don’t trust your brand to an intern with some mediocre design skills. Choosing the right partner is similar to finding the perfect pair of shoes. The fit is key. Not all animation studios are created equal, and the wrong choice can leave your brand looking unpolished or out of touch. To avoid that and ensure your message is engaging and memorable, you’ll need to consider a few key factors. Let’s dive into what makes the best animated explainer video companies stand out from the rest.

1. Experience and Expertise 

Would you trust a chef who just learned how to boil water yesterday? Probably not. The same goes for your animated explainer video company. Check their portfolio to see if they’ve worked with a variety of industries and storytelling styles. You want versatility, not cookie-cutter videos that look like they were made with clip art from the 90s.

TruScribe’s Expertise:
TruScribe has been around the block more than a few times, working with big names such as NASA, Microsoft, and Pfizer. They’ve helped more than 1,000 B2B clients share their message with captivating whiteboard animation videos. If TruScribe is good enough for rocket scientists, it’s good enough for you.

2. Methodology and Approach 

You don’t want a company that just throws spaghetti at the wall to see what sticks. A solid animated explainer video company should have a clear, strategic process for research, scripting, storyboarding, animation, and revisions. If they say they “just wing it,” run. Fast.

TruScribe’s Secret Sauce: Scribology
TruScribe uses a science-backed approach called Scribology, which blends neuroscience, behavioral psychology, and visual storytelling. This helps ensure your message is understood and remembered. We use continuous motion and hand-drawn illustrations to keep viewers engaged, just like a good plot twist in your favorite Netflix series.

3. Customization and Flexibility 

A doodle-style illustration of sewing tools, including scissors, thread, buttons, a measuring tape, and fabric roll, symbolizing customization and flexibility. This visual represents the ability to tailor solutions to fit unique needs, much like an animation studio crafting personalized video content.

Your brand deserves something original and tailored. Choose a company that customizes their approach to fit your specific goals and audience, rather than relying on generic templates used for every client. 

TruScribe’s Tailored Touch:
TruScribe doesn’t believe in one-size-fits-all solutions. We tailor each video to your specific needs, whether it’s for marketing, HR communications, or training.

4. Client Reviews and Testimonials 

Don’t take their word for it. Take the word of their clients. Check for testimonials and example videos. If they’ve worked with companies you recognize and delivered results, that’s a good sign. If the reviews sound like they were written by the company’s mom, maybe dig a little deeper.

TruScribe’s Rave Reviews:
TruScribe boasts a client list that includes major corporations such as Dell, Fidelity, and Medtronic. This demonstrates that we’ve mastered the art of storytelling. We’re very proud to have earned the trust of each of our regular clients. 

5. Budget and Timeline (Because Money Doesn’t Grow on Trees)

Let’s be real, quality animated explainer videos aren’t cheap. If you find a company offering dirt-cheap videos, be prepared for something that looks like it was animated in MS Paint. The best animated explainer video companies are transparent about pricing and timelines.

TruScribe’s Straightforward Pricing:
TruScribe provides detailed Statements of Work customized to client needs. No hidden fees, no surprises. Just clear pricing and a transparent timeline.

The Power of Visual Storytelling 

Visual storytelling is like a cheat code for your brain. It makes complex ideas stick. TruScribe uses Scribology to create narratives that resonate and inspire action. It’s especially effective in:

  • Training and Development: Making learning fun and memorable.
  • Marketing and Sales Enablement: Driving engagement without feeling “salesy.”
  • Internal Communications: Simplifying complex organizational changes.

Making the Final Decision

Here’s how to find your perfect animated explainer video company:

  • Review Portfolios: Make sure they can handle different styles and stories.
  • Ask About Methodologies: If they can’t explain their process, that’s a red flag.
  • Request References: Hear firsthand how they work with clients.
  • Discuss Budget and Timelines: Clear expectations = no headaches later.

Why TruScribe Should Be Your Pick:
TruScribe uses science-backed Scribology to make sure your message sticks. They customize every video, have a transparent process, and a proven track record with industry giants.

The Bottom Line

Animated explainer videos are game-changers, but only if they’re done right. That means choosing the right animated explainer video company, one that combines creativity with strategy and science.

Why TruScribe is a No-Brainer:

  • Science-Backed Method: Scribology maximizes audience engagement and retention.
  • Customization: Every video is tailored to your brand and goals.
  • Proven Results: Trusted by NASA, Microsoft, and more.
  • Transparent Process: No smoke and mirrors—just clear communication and pricing.

So, what are you waiting for? Reach out to TruScribe and turn your complex ideas into simple, unforgettable visuals. Because life’s too short for boring videos. Let’s talk.