by Andrew Herkert | May 3, 2022 | Content Trends, External Communications, Products and Services
There’s no denying that selling a complex product can be daunting. True, consumers are more and more in touch with the digital, interwoven world; that doesn’t change the fact that almost every company selling ‘complicated’ products is certain to have its...
by Andrew Herkert | Apr 28, 2022 | Creativity in Business
Creativity is a necessity in a thriving business, but how often do we consider the role of creative thinking in the formation of a business? Creativity is just as crucial for entrepreneurs as it is for those looking to maintain an advantage over the competition...
by Andrew Herkert | Apr 26, 2022 | Content Trends, Creativity in Business, Human Resources, Training & Development
Creativity in business drives innovation, sharpens your competitive edge, and much, much more. Understanding this, you’ll naturally be inclined to hire some creatives to bolster your team’s success—but what traits should you look for in an applicant when...
by Andrew Herkert | Apr 21, 2022 | Content Trends, External Communications, Internal Communications, Visual Storytelling
What would it mean to tell a story without data? Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term ‘data.’ This definition, however, could use some...
by Andrew Herkert | Apr 19, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
When we think of employee engagement, we need to forget some of the more common uses of the word. If a song or film is “engaging”, we can reasonably substitute the word for “enjoyable” or “compelling”—a substitution that doesn’t apply to the...
