by Andrew Herkert | Jun 16, 2022 | Content Trends, External Communications, Scribology, Whiteboard Video
Typically translated as “unified whole” despite being closer to “form” or “shape” in the original German, Gestalt psychology refers to the tendency to “perceive entire patterns or configurations, not merely individual components.” Developed in the 1920’s and...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Jun 9, 2022 | Creativity in Business, Visual Storytelling, Whiteboard Video
There aren’t many elements of your whiteboard video that people notice as much as your human characters. That’s partially because the human brain is wired to seek out and focus on human forms, and it’s also because characters are usually the ‘active’ part of the...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
by Andrew Herkert | Jun 2, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
If you’ve never heard of the phrase “the zeal of the convert,” I strongly recommend clicking that hyperlink and exploring the idea. In essence, it’s the phenomenon of “fierce devotion of someone whose belief system has changed because of personal experience or...
