by Andrew Herkert | Jan 4, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
“Consuming is an experience, and we must design with this in mind,” asserts Alisa Taylor for Vectornator, and while her specific discussion of this truth comes up in the interactive design portion of her piece, one could argue that it applies throughout usage of...
by Andrew Herkert | Dec 21, 2021 | Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
On our blog, we talk a good deal about how to get the most out of your whiteboard animation company, and generally give as much as insight as we can as to the ‘how’ and ‘why’ of the process—what parts of whiteboard maximize engagement, where to focus in development,...
by Andrew Herkert | Dec 7, 2021 | Content Marketing, Content Trends, External Communications, Products and Services, Sales
The phrasing “on-brand” or “off-brand” is popular enough nowadays that it’s often taken as a joke. You might call a friend’s shoe choice “off-brand” compared to their more typical, consistent style, or call an overpriced drink “on-brand” for a luxury restaurant. ...
by Andrew Herkert | Dec 2, 2021 | Content Marketing, Content Trends, External Communications, Products and Services
Let’s discuss a few statistics on retention rates and social media. Consider the following, courtesy of Joe Clark: Acquiring a new customer is seven times more expensive than retaining an existing one.37% of marketers see social media as the most effective...
by Andrew Herkert | Nov 30, 2021 | Content Marketing, Content Trends
Content marketing has never lost its appeal—and depending on how you track it, that appeal may go as far back as the 1800’s. We’ve previously discussed the medicine show, a sort of traveling performance/sales pitch, as a solid example of early content...
by Andrew Herkert | Nov 23, 2021 | Content Marketing, Content Trends, External Communications, Human Resources, Internal Communications
If there’s one thing that almost all organizations have shared over the past two years, it seems to be this: business as usual is neither desirable nor viable. As we make progress against COVID-19’s hold on our daily lives (unnervingly slow though it may be),...
