by Andrew Herkert | Apr 12, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Which is more important to a business—internal communications, or external communications? Obviously, this is more thought experiment than sincere question, but the answer seems to be… neither. Or, maybe, both? However you want to phrase it, if...
by Andrew Herkert | Apr 5, 2022 | Content Trends, Creativity in Business, Human Resources, Internal Communications, Training & Development
“The hybrid return-to-work model is top of mind for executives—every client I’ve spoken with has asked me about it,” reports McKinsey & Co. partner Brooke Weddle in SHRM, and her thoughts are echoed throughout the business world. The hybrid model, “in which...
by Andrew Herkert | Mar 15, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Training & Development, Whiteboard Video
Writing with a partner might conjure anxious visions of disagreements, miscommunications, and the like. Thankfully, these anxieties are unlikely to become reality. Writing, like any creative endeavor, can actually be far easier and more productive with...
by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
by Andrew Herkert | Feb 15, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Scriptwriting, Whiteboard Video
When it comes down to it, the most memorable parts of any narrative will almost always be the characters and the message. Plots, or the series of events that we see our characters experience, give us a window into their personality, and give the message a reason...
