by Andrew Herkert | May 31, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love. Dark social is traffic and sharing that occurs via direct or private connections. Think...
by Andrew Herkert | May 19, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
Jason Bennett effectively draws the contrast between bespoke and off-the-shelf content by relating the term to its use in the garment industry. “In clothing terms, bespoke suits fit better than those bought off the rack.” “Take one off the rack and yes, it might fit...
by Andrew Herkert | Apr 21, 2022 | Content Trends, External Communications, Internal Communications, Visual Storytelling
What would it mean to tell a story without data? Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term ‘data.’ This definition, however, could use some...
by Andrew Herkert | Apr 19, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
When we think of employee engagement, we need to forget some of the more common uses of the word. If a song or film is “engaging”, we can reasonably substitute the word for “enjoyable” or “compelling”—a substitution that doesn’t apply to the...
by Andrew Herkert | Apr 14, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
The values of ongoing, organization-wide learning are well-documented and numerous, but that doesn’t mean that implementing this kind of learning is always easy or straightforward. Thought leaders across the business landscape are identifying common problems and...
by Andrew Herkert | Apr 12, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Which is more important to a business—internal communications, or external communications? Obviously, this is more thought experiment than sincere question, but the answer seems to be… neither. Or, maybe, both? However you want to phrase it, if...
