by Andrew Herkert | Apr 30, 2021 | Content Trends, Creativity in Business, Visual Storytelling
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
by Andrew Herkert | Apr 18, 2021 | Content Trends, Training & Development, Visual Storytelling
We use visual storytelling for many different business needs, from enhancing marketing initiatives through the sales cycle and beyond. Telling stories through the power of imagery is a great way to strengthen a message and drive engagement in your...
by Andrew Herkert | Feb 10, 2021 | Content Trends, Products and Services, Scriptwriting, Whiteboard Video
In business and in everyday life, all of us occasionally struggle to communicate the ideas that mean the most to us. When a listener isn’t engaging with something we find exciting, important, or novel, it can be disheartening—especially when the topic is a major...
by Andrew Herkert | Jan 13, 2021 | Content Trends, Sales
Cold emailing, reaching out to prospects, that all-or-nothing first impression: these are the tough parts of any salesperson’s job. Once you have a rapport with someone, you can ascertain the direction of the conversation. Are you driving towards a conversion, or...
by Andrew Herkert | Dec 30, 2020 | Content Trends, Internal Communications
For our whiteboard video production studio, successful communication in business – particularly around our clients’ messaging – is our number one concern. We realize that our relationship to communication runs deeper than some businesses. But no...
by Andrew Herkert | Dec 16, 2020 | Content Marketing, Content Trends
Content marketing for large companies needs to take a different form than content marketing for small companies. When your organization is big enough to be quickly recognizable and memorable to consumers, and your brand is well-established and understood, you face...
