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Using Video to Explain Financial Concepts

Using Video to Explain Financial Concepts

by Andrew Herkert | May 5, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video

There are few topics that matter more to people than their finances, and it’s no mystery why.  Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with...
Marketing for Complex Products

Marketing for Complex Products

by Andrew Herkert | May 3, 2022 | Content Trends, External Communications, Products and Services

There’s no denying that selling a complex product can be daunting.  True, consumers are more and more in touch with the digital, interwoven world; that doesn’t change the fact that almost every company selling ‘complicated’ products is certain to have its...
Traits to Look for When Hiring for Creativity

Traits to Look for When Hiring for Creativity

by Andrew Herkert | Apr 26, 2022 | Content Trends, Creativity in Business, Human Resources, Training & Development

Creativity in business drives innovation, sharpens your competitive edge, and much, much more.  Understanding this, you’ll naturally be inclined to hire some creatives to bolster your team’s success—but what traits should you look for in an applicant when...
Visual Storytelling with Data

Visual Storytelling with Data

by Andrew Herkert | Apr 21, 2022 | Content Trends, External Communications, Internal Communications, Visual Storytelling

What would it mean to tell a story without data?  Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term ‘data.’  This definition, however, could use some...
Boosting Engagement with Organizational Learning

Boosting Engagement with Organizational Learning

by Andrew Herkert | Apr 19, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development

When we think of employee engagement, we need to forget some of the more common uses of the word.  If a song or film is “engaging”, we can reasonably substitute the word for “enjoyable” or “compelling”—a substitution that doesn’t apply to the...
3 Barriers to Organizational Learning

3 Barriers to Organizational Learning

by Andrew Herkert | Apr 14, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development

The values of ongoing, organization-wide learning are well-documented and numerous, but that doesn’t mean that implementing this kind of learning is always easy or straightforward.  Thought leaders across the business landscape are identifying common problems and...
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