by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
by Andrew Herkert | Jun 2, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
If you’ve never heard of the phrase “the zeal of the convert,” I strongly recommend clicking that hyperlink and exploring the idea. In essence, it’s the phenomenon of “fierce devotion of someone whose belief system has changed because of personal experience or...
by Andrew Herkert | May 31, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love. Dark social is traffic and sharing that occurs via direct or private connections. Think...
by Andrew Herkert | May 26, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services
Familiar with Generation Z? How about authentic marketing? If you’re a marketer, these terms probably haunt your dreams. There’s a lot of fearmongering going around about those born after 1995. “They don’t check their email, they have the attention span of...
by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries. 2021 was one of the most visible for pharmaceutical companies in...
