by Andrew Herkert | Aug 30, 2022 | Content Trends, Scribology, Visual Storytelling, Whiteboard Video
With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
by Andrew Herkert | Aug 23, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
A siloed work experience is a problematic one. This is well-acknowledged throughout the business world, and yet reversing the trend remains harder than spotting it. Let’s take a look at what it means to be siloed, how businesses can best approach breaking...
by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.” I stand by it, but wish I’d expanded on it a bit more. Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics. Today, we turn our attention to our favorite subject: video. Join us for a look at the top trends in...
by Andrew Herkert | Aug 4, 2022 | Content Trends, News, Visual Storytelling
Why do people believe weird stuff? Is it an innate trait? Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind? Or is something else at play? I’m not writing this to shame...
by Andrew Herkert | Jul 19, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services
I recently had what might well be the single most modern cinematic moment of my life: I rented The Batman on YouTube, and watched it all three hours of it from my couch. Somewhere in the middle of it all, I realized how distracting and bizarre it was to be...
