by Andrew Herkert | Mar 22, 2022 | Content Marketing, Content Trends, External Communications, Products and Services
As Q1 closes, it’s that time again: time to make sure your content marketing strategy is set to succeed, and not to fall into one of the many traps experts are already seeing. It’s hard enough to differentiate and succeed, so don’t make it harder right from the...
by Andrew Herkert | Mar 17, 2022 | Content Trends, External Communications, Scriptwriting, Whiteboard Video
What’s the difference between a good and a bad script? Maybe it’s a single awful word choice, or maybe it’s a series of grammatical mistakes—or, perhaps, it’s a single memorable joke that buoys an otherwise forgettable piece. As you write, it can be hard...
by Andrew Herkert | Mar 15, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Training & Development, Whiteboard Video
Writing with a partner might conjure anxious visions of disagreements, miscommunications, and the like. Thankfully, these anxieties are unlikely to become reality. Writing, like any creative endeavor, can actually be far easier and more productive with...
by Andrew Herkert | Mar 8, 2022 | Content Trends, External Communications, News, Visual Storytelling
Visual storytelling at the 2022 Winter Olympics in Beijing has had quite a job in front of it. The last few years have been taxing at best and crushing at worst, and political divides have added more difficulty to the Beijing Olympics. So how have promoters...
by Andrew Herkert | Mar 1, 2022 | Content Trends, External Communications, Internal Communications, Scribology, Training & Development, Whiteboard Video
At TruScribe, we’re always excited to talk about the principles of Scribology, our content creation guidelines. They spring from brain science and neuroscientific studies that promote the highest rates of engagement and retention in our videos’ audiences. ...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
