by Andrew Herkert | Aug 8, 2012 | Content Marketing, Content Trends, Whiteboard Video
Whenever any new technology enters the market and becomes widely adopted, it’s met with a chorus of questions about whether or not the preceding era’s devices will continue to retain market share. In some situations – as in the case of the ill-fated 8-track tape –...
by Andrew Herkert | Jul 26, 2012 | Content Trends, Training & Development, Whiteboard Video
One of the greatest aspects of the growth of the modern internet has been the democratization of vast amounts of knowledge. If you’re interested in learning how to complete simple tasks, you can bet there’s a “how to” article out there that will meet your needs. On...
by Andrew Herkert | Jul 20, 2012 | Content Marketing, Content Trends
When it comes to getting your message across to a target group of consumers, you’ve got tons of options. You can publish press releases, deploy blog posts, create infographics and post video content to YouTube. One technique that has become more widely used over the...
by Andrew Herkert | Jul 17, 2012 | Content Marketing, Content Trends
Admit it – you’re over being forced to sit through boring PowerPoint pitches, given by drab salespeople in stifling conference rooms. The real problem is that it isn’t just you that feels this way! Your prospective customers are just as burned out on these traditional...
by Andrew Herkert | May 22, 2012 | Content Marketing, Content Trends
Updated April 2019 What are the two fastest-growing forms of marketing on the internet? If you were to consult a digital marketing specialist, the answer would unanimously be Mobile and Video. Not only has there been a phenomenal rise in smartphone use over the past...
by Andrew Herkert | May 4, 2012 | Content Marketing, Content Trends
Updated April 2019 Anyone and everyone who has a business needs it to have a greater online presence. Several years ago, it was only the large companies that could use videos as a way to market their business because they had the funds to do it. Yet it now possible...
