by Andrew Herkert | Sep 7, 2012 | Content Marketing, Content Trends
Whether you’re a small company or a multinational conglomerate, a self-employed professional or a marketing director in charge of hundreds of products, your business brings something special to the world. But unfortunately, unless you can clearly convey that value...
by Andrew Herkert | Sep 4, 2012 | Content Marketing, Content Trends, Whiteboard Video
Online video viewing has increased exponentially over the past decade, and smart businesses are asking themselves what these trends mean for their overall marketing strategies. To answer a few of these questions regarding how current online video viewing trends could...
by Andrew Herkert | Aug 10, 2012 | Content Marketing, Content Trends, Whiteboard Video
If you’re creating whiteboard videos for public consumption, properly optimizing your videos for discovery and prioritization by the search engines using SEO best practices is an absolute must! To understand why this is so important, we first need to look at how the...
by Andrew Herkert | Aug 8, 2012 | Content Marketing, Content Trends, Whiteboard Video
Whenever any new technology enters the market and becomes widely adopted, it’s met with a chorus of questions about whether or not the preceding era’s devices will continue to retain market share. In some situations – as in the case of the ill-fated 8-track tape –...
by Andrew Herkert | Jul 26, 2012 | Content Trends, Training & Development, Whiteboard Video
One of the greatest aspects of the growth of the modern internet has been the democratization of vast amounts of knowledge. If you’re interested in learning how to complete simple tasks, you can bet there’s a “how to” article out there that will meet your needs. On...
by Andrew Herkert | Jul 20, 2012 | Content Marketing, Content Trends
When it comes to getting your message across to a target group of consumers, you’ve got tons of options. You can publish press releases, deploy blog posts, create infographics and post video content to YouTube. One technique that has become more widely used over the...
