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Fall Video Marketing Trends

Fall Video Marketing Trends

by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video

We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics.  Today, we turn our attention to our favorite subject: video.  Join us for a look at the top trends in...
Visuals: Driving Beliefs and Myths

Visuals: Driving Beliefs and Myths

by Andrew Herkert | Aug 4, 2022 | Content Trends, News, Visual Storytelling

Why do people believe weird stuff?  Is it an innate trait?  Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind?  Or is something else at play? I’m not writing this to shame...
Adapting to Change: The Cinema Case Study

Adapting to Change: The Cinema Case Study

by Andrew Herkert | Jul 19, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services

I recently had what might well be the single most modern cinematic moment of my life: I rented The Batman on YouTube, and watched it all three hours of it from my couch.  Somewhere in the middle of it all, I realized how distracting and bizarre it was to be...
Sounds Perfect: How to Select Voiceover Talent for your Video

Sounds Perfect: How to Select Voiceover Talent for your Video

by Andrew Herkert | Jul 12, 2022 | Content Trends, Scribology, Whiteboard Video

Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to...
TruScribe’s Spoken Messaging Advice

TruScribe’s Spoken Messaging Advice

by Andrew Herkert | Jul 5, 2022 | Content Trends, External Communications, Scriptwriting, Whiteboard Video

Do you love public speaking?  Is the first feeling you get after hearing that you’ll be giving a speech best described as “joyful exuberance?”  Congratulations!  That’s great.  Unfortunately, most people feel quite differently.  That’s why...
SEO For Video

SEO For Video

by Andrew Herkert | Jun 30, 2022 | Content Marketing, Content Trends, External Communications

If you’ve been involved in digital marketing in the past several years, you’ve undoubtedly heard a good deal about SEO, or Search Engine Optimization.  SEO can be defined as “a set of practices designed to improve the appearance and positioning of web pages in...
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