by Andrew Herkert | Jun 23, 2022 | Content Trends, External Communications, Internal Communications, Scriptwriting, Whiteboard Video
At TruScribe, we’re often asked if we have a template or tried-and-true, always-successful approach to scriptwriting. The answer is no, and yes: we don’t have a template, but that is part of why our approach to scriptwriting is always successful. Let’s...
by Andrew Herkert | Jun 16, 2022 | Content Trends, External Communications, Scribology, Whiteboard Video
Typically translated as “unified whole” despite being closer to “form” or “shape” in the original German, Gestalt psychology refers to the tendency to “perceive entire patterns or configurations, not merely individual components.” Developed in the 1920’s and...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | Jun 7, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services, Sales, Whiteboard Video
How many first impressions do you get in marketing initiatives? If you answered one, congratulations! You’ve made a great first impression! Of course, you’re not reading this because you’re worried about what I think of you—you’re thinking about...
by Andrew Herkert | Jun 2, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
If you’ve never heard of the phrase “the zeal of the convert,” I strongly recommend clicking that hyperlink and exploring the idea. In essence, it’s the phenomenon of “fierce devotion of someone whose belief system has changed because of personal experience or...
by Andrew Herkert | May 31, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love. Dark social is traffic and sharing that occurs via direct or private connections. Think...
