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Trade Shows Offer Something for Everyone

Trade Shows Offer Something for Everyone

by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video

The value of trade shows isn’t reserved for those exhibiting a booth – vendor attendance involves far more than a powerful add to one’s marketing mix.  As event marketers and event industry leaders can attest, trade shows provide great opportunities...
Simple Communication Persuades Simply

Simple Communication Persuades Simply

by Andrew Herkert | May 10, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video

It’s easy to find numbers that prove the value of simplicity in marketing.  61% of consumers are more likely to recommend a brand because it offers them simpler experiences and communications. 64% are willing to pay more for those simpler experiences. ...
A Brief History of Video Marketing

A Brief History of Video Marketing

by Andrew Herkert | May 10, 2022 | Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video

I think it’s pretty common for people to think of video—and certainly cinema—as considerably older than it is. We can trace the first ‘films’ to the 1890’s, but even this timeline is absolutely tiny compared to the lifespan of so many other forms of media. Opening...
Using Video to Explain Financial Concepts

Using Video to Explain Financial Concepts

by Andrew Herkert | May 5, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video

There are few topics that matter more to people than their finances, and it’s no mystery why.  Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with...
Marketing for Complex Products

Marketing for Complex Products

by Andrew Herkert | May 3, 2022 | Content Trends, External Communications, Products and Services

There’s no denying that selling a complex product can be daunting.  True, consumers are more and more in touch with the digital, interwoven world; that doesn’t change the fact that almost every company selling ‘complicated’ products is certain to have its...
Traits to Look for When Hiring for Creativity

Traits to Look for When Hiring for Creativity

by Andrew Herkert | Apr 26, 2022 | Content Trends, Creativity in Business, Human Resources, Training & Development

Creativity in business drives innovation, sharpens your competitive edge, and much, much more.  Understanding this, you’ll naturally be inclined to hire some creatives to bolster your team’s success—but what traits should you look for in an applicant when...
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We keep you up to Date. Subscribe to our Newsletter!

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