by Andrew Herkert | Apr 5, 2022 | Content Trends, Creativity in Business, Human Resources, Internal Communications, Training & Development
“The hybrid return-to-work model is top of mind for executives—every client I’ve spoken with has asked me about it,” reports McKinsey & Co. partner Brooke Weddle in SHRM, and her thoughts are echoed throughout the business world. The hybrid model, “in which...
by Andrew Herkert | Mar 30, 2022 | Content Marketing, Content Trends, External Communications, News, Visual Storytelling
Like seemingly everything during the pandemic, visual storytelling has required modulation and caution to continue to function as usual. Most long-term emergencies have this effect—with the gravity of the situation comes a new standard for what is appropriate...
by Andrew Herkert | Mar 29, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
From its 2018 beginnings as Music.ly, a lip-syncing app, to its current user base of around a billion in its modern form, TikTok’s growth has been intense and, to most, surprising. What was initially a platform reserved for young people dancing and acting out...
by Andrew Herkert | Mar 24, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
The term ‘post-COVID’ is as appealing as it is tenuous. We all see and recognize signs of returning to business as usual, even as we’re confronted by other indications that the pandemic is not truly in our rear-view. Content marketing strategies, however,...
by Andrew Herkert | Mar 22, 2022 | Content Marketing, Content Trends, External Communications, Products and Services
As Q1 closes, it’s that time again: time to make sure your content marketing strategy is set to succeed, and not to fall into one of the many traps experts are already seeing. It’s hard enough to differentiate and succeed, so don’t make it harder right from the...
by Andrew Herkert | Mar 17, 2022 | Content Trends, External Communications, Scriptwriting, Whiteboard Video
What’s the difference between a good and a bad script? Maybe it’s a single awful word choice, or maybe it’s a series of grammatical mistakes—or, perhaps, it’s a single memorable joke that buoys an otherwise forgettable piece. As you write, it can be hard...
