by Andrew Herkert | Apr 7, 2022 | Content Trends, External Communications, Products and Services, Sales
Imagine a world where it’s five to six times more expensive to acquire a new customer than to retain an existing one. Now imagine this expense (and effort) increasing dramatically as more and more brands crowd an increasingly competitive market. Imagining...
by Andrew Herkert | Mar 29, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
From its 2018 beginnings as Music.ly, a lip-syncing app, to its current user base of around a billion in its modern form, TikTok’s growth has been intense and, to most, surprising. What was initially a platform reserved for young people dancing and acting out...
by Andrew Herkert | Mar 24, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
The term ‘post-COVID’ is as appealing as it is tenuous. We all see and recognize signs of returning to business as usual, even as we’re confronted by other indications that the pandemic is not truly in our rear-view. Content marketing strategies, however,...
by Andrew Herkert | Mar 22, 2022 | Content Marketing, Content Trends, External Communications, Products and Services
As Q1 closes, it’s that time again: time to make sure your content marketing strategy is set to succeed, and not to fall into one of the many traps experts are already seeing. It’s hard enough to differentiate and succeed, so don’t make it harder right from the...
by Andrew Herkert | Jan 25, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
In cinema, every audience member has a line they draw (consciously or subconsciously) between which actions a character can take and remain likeable, and those which they cannot. Similarly, even characters coded as villains can earn sizable amounts of sympathy...
by Andrew Herkert | Jan 20, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
As an organization that deals intimately with B2B communications, we at TruScribe are deeply interested in trends and best practices in the space. After months of pandemic life, we’d seen a lot of change, although many best practices and strategies remained...
