by Andrew Herkert | Jan 6, 2022 | Content Trends, External Communications, Products and Services, Visual Storytelling
Storytelling is, quite simply, a fundamental part of the human experience. We rely on storytelling to relay information, to entertain ourselves, and to make sense of our experiences and our history. The entertainment aspect of storytelling often comes...
by Andrew Herkert | Jan 4, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
“Consuming is an experience, and we must design with this in mind,” asserts Alisa Taylor for Vectornator, and while her specific discussion of this truth comes up in the interactive design portion of her piece, one could argue that it applies throughout usage of...
by Andrew Herkert | Dec 16, 2021 | Content Trends, Products and Services, Whiteboard Video
Well, we’re a bit past the prediction stage of trendwatching for 2021. It’s never too late to see what’s working, however, and there’s always time to catch up. Let’s take a look at the trends in ecommerce that have defined (and continue to define) the...
by Andrew Herkert | Dec 14, 2021 | Content Trends, Products and Services, Whiteboard Video
As we move through the final quarter of 2021, it’s undeniable that the transition in 2022 will be perhaps more subtle than we’d like. “In 2022 the COVID-19 pandemic will continue to impact our lives in many ways,” writes Bernard Marr for Forbes, citing the...
by Andrew Herkert | Dec 7, 2021 | Content Marketing, Content Trends, External Communications, Products and Services, Sales
The phrasing “on-brand” or “off-brand” is popular enough nowadays that it’s often taken as a joke. You might call a friend’s shoe choice “off-brand” compared to their more typical, consistent style, or call an overpriced drink “on-brand” for a luxury restaurant. ...
by Andrew Herkert | Dec 2, 2021 | Content Marketing, Content Trends, External Communications, Products and Services
Let’s discuss a few statistics on retention rates and social media. Consider the following, courtesy of Joe Clark: Acquiring a new customer is seven times more expensive than retaining an existing one.37% of marketers see social media as the most effective...
