by Andrew Herkert | Dec 21, 2021 | Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
On our blog, we talk a good deal about how to get the most out of your whiteboard animation company, and generally give as much as insight as we can as to the ‘how’ and ‘why’ of the process—what parts of whiteboard maximize engagement, where to focus in development,...
by Andrew Herkert | Dec 7, 2021 | Content Marketing, Content Trends, External Communications, Products and Services, Sales
The phrasing “on-brand” or “off-brand” is popular enough nowadays that it’s often taken as a joke. You might call a friend’s shoe choice “off-brand” compared to their more typical, consistent style, or call an overpriced drink “on-brand” for a luxury restaurant. ...
by Andrew Herkert | Sep 16, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
In conversation, we regularly use expressions without really knowing their origins. “That’s the ticket,” “put your foot in your mouth,” “bite the bullet”—researching the meanings and origins of these and others can sometimes provide surprising revelations. ...
by Andrew Herkert | Sep 14, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
There’s something inherently weird about reading an article that purports to seriously examine humor. I think it’s in the bloodless effort to analyze humor with exacting, almost scientific language. Like this from Universal Class: “Humor events are defined...
by Andrew Herkert | Aug 18, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
If you’ve ever watched the special features on a DVD or Blu-Ray of a film you enjoyed, you may have been introduced to Hollywood storyboarding. This tends to take the form of a series of single, hand-drawn frames, designed to give the filmmakers an early idea of what...
by Andrew Herkert | Jul 23, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations. But even the best marketing efforts can be derailed...
