by Andrew Herkert | May 26, 2022 | Content Trends, Creativity in Business, External Communications, Products and Services
Familiar with Generation Z? How about authentic marketing? If you’re a marketer, these terms probably haunt your dreams. There’s a lot of fearmongering going around about those born after 1995. “They don’t check their email, they have the attention span of...
by Andrew Herkert | Apr 28, 2022 | Creativity in Business
Creativity is a necessity in a thriving business, but how often do we consider the role of creative thinking in the formation of a business? Creativity is just as crucial for entrepreneurs as it is for those looking to maintain an advantage over the competition...
by Andrew Herkert | Apr 26, 2022 | Content Trends, Creativity in Business, Human Resources, Training & Development
Creativity in business drives innovation, sharpens your competitive edge, and much, much more. Understanding this, you’ll naturally be inclined to hire some creatives to bolster your team’s success—but what traits should you look for in an applicant when...
by Andrew Herkert | Apr 5, 2022 | Content Trends, Creativity in Business, Human Resources, Internal Communications, Training & Development
“The hybrid return-to-work model is top of mind for executives—every client I’ve spoken with has asked me about it,” reports McKinsey & Co. partner Brooke Weddle in SHRM, and her thoughts are echoed throughout the business world. The hybrid model, “in which...
by Andrew Herkert | Feb 24, 2022 | Content Trends, Creativity in Business, External Communications, Internal Communications, Scribology, Whiteboard Video
Every so often, when I describe my job to someone for the first time, I’ll get a response along the lines of “Whiteboard video? What’s that?” It’s not the kind of question you get in every position (“Auto mechanic? What’s that?” isn’t a common one),...
by Andrew Herkert | Dec 21, 2021 | Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
On our blog, we talk a good deal about how to get the most out of your whiteboard animation company, and generally give as much as insight as we can as to the ‘how’ and ‘why’ of the process—what parts of whiteboard maximize engagement, where to focus in development,...
