by Andrew Herkert | Jan 30, 2020 | Scribology, Visual Storytelling
Retention Comes through the Eye of the Beholder Understanding how we remember information is key to getting your message to stick. There’s an interesting test, often conducted in film school, of a director’s visual storytelling prowess. Watch part of the movie (or all...
by Andrew Herkert | Jun 28, 2019 | Scribology
You Must Remember This Better retention of information and ideas isn’t just a must for an educated workforce, it ensures higher productivity and fortifies a company’s bottom line. In order to inspire action or change, your message needs to be remembered and retold....
by Andrew Herkert | Jun 20, 2019 | Scribology
Scientific Principles You Can Leverage to Maximize Attention Spans Since the advent of the Internet, and especially as we’ve watched the meteoric rise of attention-grabbing pop-up ads, autoplay videos, and web banners, a common misperception has spread nearly as...
by Andrew Herkert | Aug 1, 2017 | Scribology
Working as TruScribe artist requires enormous amounts of brain power. From creating visual concepts based on client scripts to communicating effectively with creative agencies and coworkers to executing the final drawings under the scrutiny of the video camera –...
by Andrew Herkert | Mar 13, 2017 | Content Marketing, Content Trends, Scribology
As the first installment of our “March of Minds” retrospective, we look back at a video we produced for the TEDx Hogeschool Utrecht event from back in 2011. Age old philosophical discussions of free will have been brought to relevance due to our...
by Andrew Herkert | Jan 2, 2015 | Content Trends, Scribology, Training & Development, Whiteboard Video
Surprise your learners with TruScribe training videos — a learning method that really works Wouldn’t it be great if you could just pour knowledge directly into employees’ heads? Because when it comes to training, providing the information is the easy part. What’s...
