by Andrew Herkert | Aug 30, 2022 | Content Trends, Scribology, Visual Storytelling, Whiteboard Video
With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.” I stand by it, but wish I’d expanded on it a bit more. Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
by Andrew Herkert | Jul 14, 2022 | Scribology
Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of...
by Andrew Herkert | Jul 12, 2022 | Content Trends, Scribology, Whiteboard Video
Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to...
by Andrew Herkert | Jul 7, 2022 | Scribology
When we evaluate the principles of Scribology, the content creation guidelines we use in our celebrated whiteboard videos, we’re always excited to see them reflected in popular media as much as our own content. We’ve looked at principled cinema, television, and more,...
by Andrew Herkert | Jun 28, 2022 | Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
The director’s cut is a fascinating phenomenon. To some, it’s a chance to finally complete or fix a film that budget or studio troubles shuttered too early. To others… well, I’ll let Ridley Scott explain (for context, this comes from a prelude to the...
