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The Ultimate HR Guide to Effective Benefits Communication

The Ultimate HR Guide to Effective Benefits Communication

by Jim Herkert | Sep 19, 2024 | Employee Benefits, Human Resources, Scribology

Whiteboard videos unlock understanding and open minds. Key Takeaways: Employees find benefits such as HSAs, retirement plans, and compensation structures overwhelming due to their complexity and technical jargon. There is a pressing need for benefits information to be...
How Should We Understand Engagement vs. Retention?

How Should We Understand Engagement vs. Retention?

by Andrew Herkert | Sep 7, 2022 | Scribology

A question, to set the tone: would you rather have wealth or fame? It’s not an uncommon question, and it seems easy—either one would be great. It’s actually easier than that since the two are fairly inextricable. The overused phrase “famous for being famous”...
Understanding Authenticity

Understanding Authenticity

by Andrew Herkert | Aug 30, 2022 | Content Trends, Scribology, Visual Storytelling, Whiteboard Video

With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
Logos: Rock ‘n’ Roll’s Finest Branding

Logos: Rock ‘n’ Roll’s Finest Branding

by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video

In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.”  I stand by it, but wish I’d expanded on it a bit more.  Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
Selfish, Emotional, and Necessary: The Lizard Brain

Selfish, Emotional, and Necessary: The Lizard Brain

by Andrew Herkert | Jul 14, 2022 | Scribology

Evolution isn’t a straight shot with a goal in mind. It’s a long, involved affair that frequently leaves dead ends and evidence of its processes. One of the most common kinds of evidence it leaves are vestigial elements. These are a sort of biological residue of...
Sounds Perfect: How to Select Voiceover Talent for your Video

Sounds Perfect: How to Select Voiceover Talent for your Video

by Andrew Herkert | Jul 12, 2022 | Content Trends, Scribology, Whiteboard Video

Like many of the performing arts, voiceover can often seem almost mystical to those of us who aren’t directly involved. Voice acting is a special kind of talent that necessitates being quick on the uptake, taking direction graciously, and adapting quickly to...
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