by Andrew Herkert | Jun 28, 2022 | Content Trends, Creativity in Business, Scribology, Scriptwriting, Whiteboard Video
The director’s cut is a fascinating phenomenon. To some, it’s a chance to finally complete or fix a film that budget or studio troubles shuttered too early. To others… well, I’ll let Ridley Scott explain (for context, this comes from a prelude to the...
by Andrew Herkert | Jun 21, 2022 | Scribology, Visual Storytelling
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition...
by Andrew Herkert | Jun 16, 2022 | Content Trends, External Communications, Scribology, Whiteboard Video
Typically translated as “unified whole” despite being closer to “form” or “shape” in the original German, Gestalt psychology refers to the tendency to “perceive entire patterns or configurations, not merely individual components.” Developed in the 1920’s and...
by Andrew Herkert | Jun 14, 2022 | Content Trends, External Communications, Scribology, Visual Storytelling, Whiteboard Video
We’re commonly conditioned to think that the best approach is the full-court press. We think bigger and louder content and imagery will bring us the most engagement and the best response. If we look at cinema, it’s understandable that we’ve developed this...
by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries. 2021 was one of the most visible for pharmaceutical companies in...
by Andrew Herkert | Mar 3, 2022 | Scribology, Whiteboard Video
At TruScribe, we’re almost always engaged in a discussion of our design principles. Whether it’s with each other, reminding ourselves of the best ways to communicate a message, or helping a client zero in on the best design choices for their video, Scribology is our...
