by Andrew Herkert | Mar 30, 2021 | Scribology, Visual Storytelling
1. Visuals – Cuphead To master the principle of visuals, your imagery needs to directly reinforce your message, synchronizing not only with your script but with the other imagery in frame, and the work’s overall aesthetic. Cuphead is what happens when a game...
by Andrew Herkert | Feb 17, 2021 | Scribology
When we look at the design principles that we call Scribology, we don’t consider them in a vacuum. We envision them as part of creative history, tied particularly strongly to the visual arts of film, television, video, song, and more. For this installment, let’s...
by Andrew Herkert | Feb 15, 2021 | Scribology
New art forms usually experience a degree of dismissal in their early days. The example that comes quickest to mind is the television, which some still argue does not constitute an artistic medium. Critics writing during television’s early days called it a...
by Andrew Herkert | Dec 9, 2020 | Scribology
Let’s be honest: whether DC or Marvel, brand new or famous for decades, superheroes have been a pop-cultural juggernaut for a very long time. Whether we want to trace the popularity of superheroes to their comic book origins, point to early superhero movies that...
by Andrew Herkert | Aug 11, 2020 | Scribology
The principle of surprise is a key element of TruScribe’s content creation style. It tells us that experiencing the unexpected has a rather specific effect in the brain. It causes the brain to release the neurotransmitter dopamine, which causes the brain to become,...
by Andrew Herkert | Jul 16, 2020 | Content Marketing, Content Trends, Scribology
How often have you heard someone say, “Well, you’ve got to keep your ads short – after all, people’s attention spans are so short these days!”? Let’s just go ahead and burst that bubble right now! If you’ve bought into this myth in the past, you might be surprised to...
