by Jim Herkert | Feb 4, 2026 | Content Marketing, Medical, Medical & Pharmaceutical, Scribology, Strategy Alignment, Visual Storytelling, Whiteboard Video
Breakthrough science deserves breakthrough communication. When biotech and medical device innovations are packed with jargon or poorly structured, even the most impressive advancements can get lost in translation. At TruScribe, we believe that if your science is hard...
by Jim Herkert | Feb 3, 2026 | Content Marketing, Scribology, Strategic Alignment, Visual Storytelling
When your message isn’t instantly clear, your audience can disengage before they even grasp your point. Whether it’s a homepage, sales pitch, or internal announcement, unclear messaging leads to lost interest, slower decisions, and missed opportunities. TruScribe’s...
by Erik Ellingsen | Jan 16, 2026 | Content Marketing, Creativity in Business, Culture & Orientation, Scribology, Visual Storytelling, Whiteboard Video
Los Angeles is built on attention. If your message does not land fast, it gets buried. Whether you’re running a healthcare practice in West LA, a startup in Silicon Beach, an education brand in the Valley, or a service business downtown, you’re competing with...
by Erik Ellingsen | Jan 16, 2026 | Content Marketing, Creativity in Business, Culture & Orientation, Scribology, Visual Storytelling, Whiteboard Video
Animated explainer videos are one of the fastest ways for San Jose businesses to turn complicated ideas into clear, persuasive messaging. Done right, they boost attention, understanding, and conversions. Done wrong, they feel generic, drift off-message, and get...
by Erik Ellingsen | Jan 16, 2026 | Content Marketing, Creativity in Business, Culture & Orientation, Scribology, Visual Storytelling, Whiteboard Video
Explainer videos can do one thing faster than almost any other marketing asset. They can make a complex offer feel simple. That matters even more in California, where your audience is busy, comparison shopping is ruthless, and “good enough” content gets ignored. But...
by Andrew Herkert | Jan 12, 2026 | Scribology
Scribology is Science + Art Creating great content doesn’t only mean great art. When TruScribe started creating whiteboard animation videos in 2011 we knew we wanted to create more than just fun videos. We looked to science to figure out what would make our...
