by Andrew Herkert | Mar 13, 2017 | Content Marketing, Content Trends, Scribology
As the first installment of our “March of Minds” retrospective, we look back at a video we produced for the TEDx Hogeschool Utrecht event from back in 2011. Age old philosophical discussions of free will have been brought to relevance due to our...
by Andrew Herkert | Jan 2, 2015 | Content Trends, Scribology, Training & Development, Whiteboard Video
Surprise your learners with TruScribe training videos — a learning method that really works Wouldn’t it be great if you could just pour knowledge directly into employees’ heads? Because when it comes to training, providing the information is the easy part. What’s...
by Andrew Herkert | Jul 21, 2014 | Scribology
It was a fantastic experience for our whole team to create a whiteboard video with Weird Al Yankovic. While it may seem like he’s just poking fun at corporate lingo, he’s actually doing us a favor. He’s pointing out a pitfall any of us could fall...
by Andrew Herkert | Nov 19, 2012 | Scribology
Many people are not aware that the user experience is a central part of the design of a successful product. That experience involves the science and art of designing a product so that it is easy to use, meets expectations and business goals. There is an entire...
by Andrew Herkert | Nov 1, 2012 | Scribology
We’ve all seen it: A friend, family member or colleague has a genius startup idea for a product, service or cause, but the idea falters before ever making an impact. Why? Your connection failed to reach his target audiences in a compelling, memorable manner. To...
by Andrew Herkert | Oct 10, 2012 | Content Marketing, Content Trends, Scribology
So, you’ve got a new video for use in disseminating your company’s message online. The narration sounds great and the images are certainly compelling – so why aren’t people engaging with your new content in the way you expected? Enter video analytics. No matter how...
