by Andrew Herkert | Jul 21, 2014 | Scribology
It was a fantastic experience for our whole team to create a whiteboard video with Weird Al Yankovic. While it may seem like he’s just poking fun at corporate lingo, he’s actually doing us a favor. He’s pointing out a pitfall any of us could fall...
by Andrew Herkert | Nov 19, 2012 | Scribology
Many people are not aware that the user experience is a central part of the design of a successful product. That experience involves the science and art of designing a product so that it is easy to use, meets expectations and business goals. There is an entire...
by Andrew Herkert | Nov 1, 2012 | Scribology
We’ve all seen it: A friend, family member or colleague has a genius startup idea for a product, service or cause, but the idea falters before ever making an impact. Why? Your connection failed to reach his target audiences in a compelling, memorable manner. To...
by Andrew Herkert | Oct 10, 2012 | Content Marketing, Content Trends, Scribology
So, you’ve got a new video for use in disseminating your company’s message online. The narration sounds great and the images are certainly compelling – so why aren’t people engaging with your new content in the way you expected? Enter video analytics. No matter how...
