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The Best Way to Communicate Total Rewards to a Global Workforce

The Best Way to Communicate Total Rewards to a Global Workforce

by Jim Herkert | Jul 16, 2025 | Scribology, Visual Storytelling, Whiteboard Video

Communicating important HR information to global teams can be a real challenge. TruScribe’s whiteboard animation videos help you communicate total rewards clearly and effectively, helping you transcend language and cultural barriers. Using a TruScribe whiteboard video...
Choosing The Best Animated Explainer Video Company For Your Brand

Choosing The Best Animated Explainer Video Company For Your Brand

by Jim Herkert | Mar 5, 2025 | Creativity in Business, Marketing, Product & Service Marketing, Visual Storytelling

Key Takeaways Choose a company with a diverse portfolio and proven storytelling techniques to communicate complex ideas in a way viewers will understand. Opt for companies with structured, science-backed approaches, such as TruScribe’s Scribology, which enhances...
Animation Explainer Videos Transforms Communication In 2025

Animation Explainer Videos Transforms Communication In 2025

by Jim Herkert | Feb 19, 2025 | Content Trends, Marketing, Scriptwriting, Visual Storytelling, Whiteboard Video

Key Takeaways: Animation Explainer Videos Animation explainer videos simplify complex ideas, making them more engaging and easier to understand. TruScribe’s Scribology approach enhances retention, using neuroscience-backed techniques for maximum impact. Consistent and...
Understanding Authenticity

Understanding Authenticity

by Andrew Herkert | Aug 30, 2022 | Content Trends, Scribology, Visual Storytelling, Whiteboard Video

With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
Logos: Rock ‘n’ Roll’s Finest Branding

Logos: Rock ‘n’ Roll’s Finest Branding

by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video

In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.”  I stand by it, but wish I’d expanded on it a bit more.  Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
Visuals: Driving Beliefs and Myths

Visuals: Driving Beliefs and Myths

by Andrew Herkert | Aug 4, 2022 | Content Trends, News, Visual Storytelling

Why do people believe weird stuff?  Is it an innate trait?  Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind?  Or is something else at play? I’m not writing this to shame...
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