by Andrew Herkert | Aug 30, 2022 | Content Trends, Scribology, Visual Storytelling, Whiteboard Video
With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.” I stand by it, but wish I’d expanded on it a bit more. Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
by Andrew Herkert | Aug 4, 2022 | Content Trends, News, Visual Storytelling
Why do people believe weird stuff? Is it an innate trait? Is it learned—nurtured by life events that, over time, create an intensely skeptical (or perhaps intensely credulous) mind? Or is something else at play? I’m not writing this to shame...
by Andrew Herkert | Jul 28, 2022 | Visual Storytelling
When we talk about types of visuals or imagery at TruScribe, we’re thinking about how their design will best match the voiced script. Should the accompanying visuals be simple and straightforward? Should you choose ornamented and complicated visuals? Would...
by Andrew Herkert | Jul 26, 2022 | Visual Storytelling, Whiteboard Video
What is it about whiteboard video that makes it so effective? At TruScribe, we can answer that question in a variety of ways. It is, after all, what we do. But in this piece, we decided to zero in on five of the key strengths of whiteboard...
by Andrew Herkert | Jun 21, 2022 | Scribology, Visual Storytelling
“Symbols are as old as humans,” Jeremy Miller writes, and anyone who has seen the cave paintings of our ancestors would be hard-pressed to prove him wrong. Symbols and icons are “markers”, immediately comprehensible visuals (and, depending on whose definition...
