by Andrew Herkert | Aug 18, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
If you’ve ever watched the special features on a DVD or Blu-Ray of a film you enjoyed, you may have been introduced to Hollywood storyboarding. This tends to take the form of a series of single, hand-drawn frames, designed to give the filmmakers an early idea of what...
by Andrew Herkert | Jul 30, 2021 | Content Marketing, Content Trends, Creativity in Business, Visual Storytelling
There aren’t a lot of wholly unique takes to have on the space flights of Richard Branson and Jeff Bezos, so I won’t really pretend that I’m creating one here. Typically, responses are somewhere on the spectrum between “Billionaire joyrides are foolish” to “These were...
by Andrew Herkert | Jul 23, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations. But even the best marketing efforts can be derailed...
by Andrew Herkert | Jun 7, 2021 | Content Trends, Creativity in Business, Sales, Visual Storytelling
If you’re in the consumer packaged goods (or CPG) space, you know better than most the unique advantages of challenges of the business. As Shopkick puts it, “Companies that produce or sell CPGs have the advantage of enduring demand, as...
by Andrew Herkert | May 25, 2021 | Visual Storytelling
If you work in the financial sector, storytelling might not be the first technique that comes to mind in handling complex, often difficult conversations with clients and associates. You might be more interested in ‘getting down to business,’ and explaining...
by Andrew Herkert | Apr 30, 2021 | Content Trends, Creativity in Business, Visual Storytelling
Creativity has become sufficiently understood and celebrated that, looking back, it’s hard to imagine a time when it was considered unimportant. But pieces like Theodore Levitt’s 1963 article “Creativity is Not Enough,” provide a full-throated opposition to the...
