by Andrew Herkert | Oct 3, 2019 | Scriptwriting, Visual Storytelling, Whiteboard Video
We’ve all heard that tiresome (yet true) trope: a picture is worth a thousand words. And we all believe it, right? Why, then, when it comes to marketing, advertising, animation and associated media, are we so quick to add more images, or more complexity to our...
by Andrew Herkert | Sep 26, 2019 | Content Marketing, Content Trends, Whiteboard Video
As B2B video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take...
by Andrew Herkert | Sep 12, 2019 | Content Marketing, Content Trends, Whiteboard Video
Content marketers are currently riding a wave of video marketing that shows no sign of cresting any time soon. A recent study by Vidyard and the Aberdeen Group revealed some staggering statistics related to video marketing success. Highlights include: Increased...
by Andrew Herkert | Sep 4, 2019 | Guest Posts, News, Whiteboard Video
This is a guest post from Victor Blasco of Yum Yum Videos. We appreciate his time in putting this post together and enjoy learning from other content creators. Enjoy! Trying to create a content marketing strategy without using video nowadays is like trying to cross a...
by Andrew Herkert | Aug 21, 2019 | Content Marketing, Content Trends, Whiteboard Video
Video content is one of the most impactful tools marketers can use to reach and engage consumers. Since we create that content for a living, we are always looking for different ways to quantify the value of what we create. We recently reviewed this annual report from...
by Andrew Herkert | Aug 5, 2019 | Whiteboard Video
“A rose by any other name would smell as sweet”… as a … whiteboard marker? Whether you’ve seen something called “whiteboard animation,” “scribe video,” “hand-drawn video” or even “doodle video,” chances are you’re familiar with whiteboard video in one of its various...
