by Andrew Herkert | Mar 13, 2019 | Whiteboard Video
Before any video launches, we schedule a kickoff meeting, typically by phone—though we’re always up for visitors—between you, our client, and your TruScribe video producer. It’s interesting to note that many of our clients are initially drawn to TruScribe for our...
by Andrew Herkert | Feb 28, 2019 | Content Marketing, Content Trends, Whiteboard Video
It’s no secret that video is an essential element in a successful content marketing plan. In fact, 82 percent of all Internet traffic will be video traffic by 2022 (up from 75 percent in 2017). As the mobile-first generation morphs into mobile-only, and as trusted...
by Andrew Herkert | Feb 20, 2019 | Scriptwriting, Whiteboard Video
Communication doesn’t always come naturally. We’ve all been there – in that meeting where everyone is supposedly talking about the same topic, but consensus is difficult to find. Or at that event where the speaker talks for half an hour or more but somehow the...
by Andrew Herkert | Feb 14, 2019 | Whiteboard Video
These days, we’re bombarded by countless distractions during every waking hour. It’s easy to get distracted by breaking news alerts. And it’s tempting to spend hours grazing social media sites. But once a year on Valentine’s Day, we have the opportunity to step back...
by Andrew Herkert | Feb 7, 2019 | Whiteboard Video
Love ‘em or hate ‘em (much like your favorite football team or the rival team you despise) Super Bowl Ads are a perennial barometer of our nation’s collective zeitgeist. Since a single 30-second ad placement can cost five million dollars, you can bet there’s a lot of...
by Andrew Herkert | Jan 16, 2018 | Whiteboard Video
Where do new ideas get legs? The Whiteboard. Recent years have shown, however, that the many divides of the business landscape across verticals and disciplines are indeed being bridged. The silos are coming down. In 2017 alone, we saw marketing and product teams...
