by Andrew Herkert | Apr 17, 2023 | Whiteboard Video
Presenting a complex topic often results in an audience with glazed -over expressions, or hours of agonizing preparation to avoid those blank stares. Preparation is essential and can be simplified when you know how to use visuals to engage, explain and boost...
by Andrew Herkert | Apr 6, 2023 | Whiteboard Video
HINT: Peripheral Vision, Dopamine, & constant motion! Check out the 90 second video below. In the video and this post, we explore how hand drawn whiteboard messages along with a dash of brain science can boost message engagement and retention. Tap into the brain’s...
by Andrew Herkert | Feb 20, 2023 | Whiteboard Video
Helpful Tips for working with TruScribe Creating a whiteboard video is a fun process. You’re going to have a blast, but we also know you probably need it completed right away. We’ve compiled these five helpful tips from savvy customers who know how to deliver exactly...
by Andrew Herkert | Aug 30, 2022 | Content Trends, Scribology, Visual Storytelling, Whiteboard Video
With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.” I stand by it, but wish I’d expanded on it a bit more. Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
by Andrew Herkert | Aug 11, 2022 | Whiteboard Video
As a producer for a whiteboard video production company, I occasionally come across questions from clients who expected their whiteboard video to look a little… different than the final product. Sometimes they thought they’d see the sort of “standard” animation style...
