Blogs
Creativity at Work: From Buzzword to Boardroom
Whether you find yourself in a traditionally creative line of work, or your industry is most creative when planning the company holiday party, there are many ways to improve the day to day flow of creative energy. Here are a handful.
The Power of Simple Graphics
Take a step back, think big picture, and let’s discuss why simple graphics (we call them glyphs) should be your gold standard.
Design Thinking 101
Because it’s innately intertwined with storytelling and emotion, marketing is an ideal climate for design thinking. And its iterative, cooperative approach lends itself well to scaling for companies big or small.
B2B Video Marketing: 7 Trends to Try Now!
As video marketing has emerged as the leader of the content marketing pack, it can be cumbersome to keep up with current trends, not to mention expensive and time-consuming to deliver loads of video. The good news? You can keep it simple and still succeed. Take our advice, and you’ll be ditching antiquated talking head videos for fresh new video in no time.
Incorporating A Virtual Whiteboard in Video Conferencing
Modern video conferencing is a streamlined solution for helping people feel like they’re in the same room, but does it really move the needle as far as problem solving or idea sharing? One way to alleviate some of the more common pitfalls of the video conference call is to employ a virtual whiteboard.
Video Marketing or Video Advertising? Know the difference!
Though it may seem like the terms “video marketing” and “video advertising” are interchangeable, the two are related but not identical. Curious how they differ? Read on!
7 Video Types that will Overhaul your Content Marketing
Trying to create a content marketing strategy without using video nowadays is like trying to cross a river without a floating device. You might be able to do it, but the chances are you will arrive exhausted, frustrated, and wet. Here is a guide that will help you choose the right video to cross that river, depending on which stage of the buyer’s journey you are trying to impact.
What to Watch | Trends in Video Marketing
We recently reviewed an annual report from Vidyard which documents trends in B2B and B2C video for 2019 and years prior.
Here are some of our takeaways on the state of the industry and the current trends in video marketing for business.
10 Books We Recommend for the Creative Businessperson
9 books we recommend for business people across a variety of categories who find themselves trying to gain, maintain, or sustain that elusive quality of creativity.