Bring more creativity into your business.


Video Marketing FAQ's
We’ve got the answers to 5 commonly asked questions about video marketing – answers that will help guide you along your video journey.
Common video mistakes (and how to avoid them)
Let’s take a look at 5 common video marketing mistakes and the ways that these challenges can be overcome.
Why the type of content matters in training and development
There’s no silver bullet when it comes to training content but content type matters for engagement, retention rates, reusability, and budget, among others.
Use Video Marketing to Generate Leads
Video marketing isn’t just about views, though those are crucial—it’s about next steps and in using it to generate leads. Purposeful content creation works.
Importance of creativity in training and development
How do you incorporate creativity into training? It is possible to teach creativity and incorporate it into nearly all facets of training and development.
Why are stories so engaging?
At TruScribe, we’re big on the power of stories. There are a number of factors that help explain why stories are so engaging.
Content Marketing Wild West
A lot can be learned about content marketing from 19th-century medicine shows. The give-and-ask style shows that content marketing isn't just a fad.
What makes a creative work environment?
It takes more than creative people to get the most of creativity in your workplace.  As you might guess, it takes non-creative people as well. Even then, you’ve only addressed the personnel side of the equation.  When we think of maximizing the benefits of creativity, we need to think about consciously building a creative work
Myth of the Short Attention Span
If you’ve bought into the myth that you need short content, you might be surprised to learn that the average viewer watches 6.8 minutes to a typical video.