by Andrew Herkert | Apr 18, 2019 | Content Marketing, Content Trends, Whiteboard Video
2019 Trends for Online Video According to the oft-cited Cisco Visual Networking Index (VNI) Forecast, by 2022 a whopping 82% of all IP traffic will be video. Currently, on YouTube alone, there are over a billion hours of video watched per day. This unprecedented high...
by Andrew Herkert | Apr 11, 2019 | Content Marketing, Content Trends, Whiteboard Video
Play the Long Game or Keep it Snappy? Video has evolved: no longer just a fraction of your overall content strategy, it’s now a powerhouse and a necessity, featuring in numerous content marketing campaigns and factoring into key components of training and development....
by Andrew Herkert | Apr 4, 2019 | News
We shared the evolution of our logo a few weeks ago. The tagline is another story. It has changed many times as we have grown and expressed the changes in who we were working with and what value we brought them. First Attempt Our first tagline, “Give Your Voice a...
by Andrew Herkert | Mar 28, 2019 | Scriptwriting, Whiteboard Video
Storytelling for video marketing doesn’t have to be boring. We have learned that most stories fit into a basic plot line. Using these basic plots as starting points for your script can help create exciting, shareable content that connects with your audience....
by Andrew Herkert | Mar 21, 2019 | News
I am very excited to share the new TruScribe logo and tagline and what we hope it conveys. Over the past 8 years we’ve made very few changes to our logo. As a recovering brand designer I felt that at the start of our company, the logo’s primary job was to communicate:...
