by Andrew Herkert | Nov 30, 2021 | Content Marketing, Content Trends
Content marketing has never lost its appeal—and depending on how you track it, that appeal may go as far back as the 1800’s. We’ve previously discussed the medicine show, a sort of traveling performance/sales pitch, as a solid example of early content...
by Andrew Herkert | Nov 14, 2019 | Content Marketing, Content Trends
‘Tis the season! No, we’re not talking about the season for roasted turkey dinners, roaring fires, weather delays, and counting down to a new year. It’s the time of year when marketing teams everywhere are diligently (or stressfully) hunkered down over spreadsheets...
by Andrew Herkert | Nov 2, 2016 | Content Marketing, Content Trends
Is a whitepaper more effective for content marketing than a case study? What’s the best way to target our next blog post? Does your company focus on mobile strategy or web strategy? What kinds of mobile integrations will enhance our product’s adoption rate? Every...
by Andrew Herkert | Aug 4, 2016 | Whiteboard Video
Volkswagen’s Got Game The Volkswagen brand is known for its engineering excellence, forward-thinking product styling, and its creative marketing. (Darth Vader anyone?) This creativity is part of the corporate culture, so it’s not surprising Volkswagen’s After Sales...