by Andrew Herkert | May 31, 2022 | Content Trends, Human Resources, Internal Communications, Visual Storytelling
Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love. Dark social is traffic and sharing that occurs via direct or private connections. Think...
by Andrew Herkert | Mar 30, 2022 | Content Marketing, Content Trends, External Communications, News, Visual Storytelling
Like seemingly everything during the pandemic, visual storytelling has required modulation and caution to continue to function as usual. Most long-term emergencies have this effect—with the gravity of the situation comes a new standard for what is appropriate...
by Andrew Herkert | Mar 22, 2022 | Content Marketing, Content Trends, External Communications, Products and Services
As Q1 closes, it’s that time again: time to make sure your content marketing strategy is set to succeed, and not to fall into one of the many traps experts are already seeing. It’s hard enough to differentiate and succeed, so don’t make it harder right from the...
by Andrew Herkert | Dec 23, 2021 | Content Trends, External Communications, Whiteboard Video
Good web design doesn’t seem to be the most important element of an organization’s web presence anymore. Well, it could be, in a bad way—if your website looks like a teenager made it, circa 1997, you’re going to be in trouble. But far more frequently, the modern...
by Andrew Herkert | Mar 6, 2019 | Content Marketing, Content Trends
Ever wonder where modern marketing’s most ubiquitous phrase “Content is King” originated? It was actually a premonition by none other than Bill Gates, who published an article titled Content is King on the Microsoft website back in 1996. He even predicted the meteoric...
