It’s easy to think that GLYPHS are the same as GIFs or Emoticons, but there’s more we can do with them. We’re glyph-fanatics, and we’re happy to spread our glyph knowledge with you.
In a sentence, glyphs are simple, meaningful images that animate as if drawn, and when used to create videos, they increase user attention and message retention making them fantastic for marketing videos, corporate communications, training videos, and especially social content.
Let’s break it down.
Glyphs enhance communication.
To understand exactly what a glyph is, you have to know how they’re used: Glyphs are used to aid and enhance communication. Communication is the successful transfer of information, and glyphs enhance this transfer by breaking down verbal language barriers. Using glyphs to makes the transfer of information easy and effective, as we are able to clearly show what we would like to say.
Glyphs are simple.
No really, they are simple images that animate as if drawn. Glyphs are made using a thick black line with limited ink. This keeps glyphs simple and easy to understand. Detailed visuals can be confusing and create barriers for people trying to gain information. Simple communication is often the most desirable. Since glyphs enhance communication, they should be simple as well. This simplicity is what makes glyphs so powerful.
Glyphs animate to communicate information in the most effective way. Their animation captures your attention and spurs curiosity in the brain. Just as body language enhances verbal communication, the animation of glyphs enhances visual communication. Additionally, glyphs animate the way they are drawn. When you draw an Apple glyph, your apple will animate exactly the artist drew it. Animating glyphs in this way is natural and pleasing to the eye, further improving the attention of the viewer.
Glyphs are meaningful.
Glyphs are meaningful representations of words and contexts we use every day. Each and every glyph is associated with a word or context to give it meaning. This association connects glyphs to verbal language, making them powerful in better retention of your message. This makes it easier for communication across language barriers as well.
While you may not know someone else’s language, you are able to successfully communicate by showing what you would like to say with glyphs. For example, if you would like to communicate “giving someone an apple” to an acquaintance who does not speak the same language as you. You would be able to successful communicate using a “giving” and “apple” glyph. This will successfully communicate your message.
Glyphs are universal and personal.
Anyone anywhere can create glyphs. Yes, even you can draw a glyph right now. Every glyph you draw is a personal representation of how you experience and understand the given word and context. This makes glyphs personal. Glyphs are also universal, as others may agree with your glyph and its meaning, making it a universal representation of that word. Glyphs are universal and personal, global and local. They unify communication while recognizing our cultural, geographic and personal differences.
Glyphs are powerful.
Glyphs are the future of Global Communication. There can be a glyph for any word in any language, in a way that is much more attuned than a GIF or emoticon. That is what makes glyphs so powerful! En masse, glyphs create a Global Visual Language that advances and enriches communication around the world.