by Andrew Herkert | Dec 16, 2020 | Content Marketing, Content Trends
Content marketing for large companies needs to take a different form than content marketing for small companies. When your organization is big enough to be quickly recognizable and memorable to consumers, and your brand is well-established and understood, you face...
by Andrew Herkert | Dec 9, 2020 | Scribology
Let’s be honest: whether DC or Marvel, brand new or famous for decades, superheroes have been a pop-cultural juggernaut for a very long time. Whether we want to trace the popularity of superheroes to their comic book origins, point to early superhero movies that...
by Andrew Herkert | Dec 2, 2020 | Content Trends, Internal Communications
In describing the tendency for adulthood to drive the wonder and joy of discovery out of our lives, Matthew McConaughey proposes a phrase to encapsulate this loss of enthusiasm: “We grow up to learn worse”. We still learn, to be sure, but it’s a more solemn...
by Andrew Herkert | Oct 14, 2020 | Visual Storytelling
What does your clothing say about you? Actually, a better question: what are you saying with your clothing? We don’t choose what we wear by accident, after all, and the choices we make send a message. Strange as it may sound, fashion is a form of visual...
by Andrew Herkert | Sep 17, 2020 | Whiteboard Video
Often when TruScribe produces a whiteboard video, we’re asked by clients about our use of color. Do we use many colors? Why is there so much black and white? And if we only use one color, well… why? First, the amount of colors a client wants in their...
