by Andrew Herkert | Aug 30, 2022 | Content Trends, Scribology, Visual Storytelling, Whiteboard Video
With everything going on over the last couple of months, I’ve found myself more and more preoccupied by the word “authenticity”. It’s one of those words that gets thrown around a lot, especially when consumer reports like this one find that 86% of consumers say...
by Andrew Herkert | Aug 23, 2022 | Content Trends, Human Resources, Internal Communications, Training & Development
A siloed work experience is a problematic one. This is well-acknowledged throughout the business world, and yet reversing the trend remains harder than spotting it. Let’s take a look at what it means to be siloed, how businesses can best approach breaking...
by Andrew Herkert | Aug 16, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
In our previous piece on symbols and meaning, I argued that “the logos of modern brands are modern myth-making.” I stand by it, but wish I’d expanded on it a bit more. Logos provide a vital mnemonic and cultural purpose for all brands who use them,...
by Andrew Herkert | Aug 11, 2022 | Whiteboard Video
As a producer for a whiteboard video production company, I occasionally come across questions from clients who expected their whiteboard video to look a little… different than the final product. Sometimes they thought they’d see the sort of “standard” animation style...
by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics. Today, we turn our attention to our favorite subject: video. Join us for a look at the top trends in...
