by Andrew Herkert | Apr 2, 2020 | Creativity in Business
Say you’re in charge of marketing at the Discovery Channel. It’s the tenth anniversary of Shark Week, and you’ve got to decide on what kind of communications you’re going to use to promote the event. As you search for the right promotional messaging, your...
by Andrew Herkert | Apr 1, 2020 | Creativity in Business
The verdict is in: creativity is extremely important to business. From greater revenue to dealing with change, the benefits of creativity are better understood every day. Along with posts extolling the virtues of creativity are numerous guidelines to employing the...
by Andrew Herkert | Mar 31, 2020 | Whiteboard Video
It’s natural to think of cinema and video when you think of visual storytelling. Americans consume an average of 5,000 films in their lifetimes. We spend half of our time on mobile devices consuming videos. At TruScribe, we understand and celebrate the power of...
by Andrew Herkert | Mar 27, 2020 | News, Whiteboard Video
As we adjust our routines and practices to weather Covid-19’s unwelcome interruption to business as usual, we all have to make difficult decisions on which approaches we can continue to pursue, and which will need to change. In the case of video, your company’s...
by Andrew Herkert | Mar 26, 2020 | Visual Storytelling
Telling a story visually can do remarkable things for your business and its messaging. It’s why TruScribe’s team of experts work so hard to hone their visual storytelling skills and incorporate them into each of our whiteboard videos. So what makes visual...
