by Andrew Herkert | Feb 6, 2020 | Infographics
Infographics are pieces of visual content that engage an audience using captivating visuals to elevate complicated or dull topics. But what makes a good infographic? One fact that always amazes us it that you only retain 10% of the information you consume through...
by Andrew Herkert | Jan 30, 2020 | Scribology, Visual Storytelling
Retention Comes through the Eye of the Beholder Understanding how we remember information is key to getting your message to stick. There’s an interesting test, often conducted in film school, of a director’s visual storytelling prowess. Watch part of the movie (or all...
by Andrew Herkert | Dec 19, 2019 | Content Marketing, Content Trends
Achieve Your Vision in 2020 Clients can be fickle. Trends can be volatile. And in B2B marketing, one maxim seems to find a way to ring true year after year: Content is king. Of course, any decent marketing strategy includes a variety of content types paired with...
by Andrew Herkert | Dec 5, 2019 | Creativity in Business
The 6 C’s Creativity and TruScribe. Like a whiteboard and a video, we go hand in hand. We’ve talked before about leveraging creativity to improve your business and ways to get your creative energy flowing at work. But to bake creativity into your business from day...
by Andrew Herkert | Nov 28, 2019 | Content Marketing, Content Trends
Books on (Video) Tape to Help You Hit the Ground Rolling Next Year By now, video is probably a key element of your content marketing strategy. 87% of marketers use video in some capacity. And 93% of marketers say they’ve landed a new customer after implementing video...
