by Andrew Herkert | Aug 19, 2019 | Creativity in Business
Read Into It We recently suggested a slew of podcasts to coax creativity out of even the least inspired business person; given the recent trend towards creativity in business, it seems only natural that those of us who don’t typically tend to be creative would...
by Andrew Herkert | Aug 16, 2019 | Creativity in Business
I once had someone tell me I wasn’t creative enough to work in advertising. This was back in 2013 where I was working my first “real job” just after college in printed advertising. I respected this colleague a lot at the time. She was artistically gifted, and graphic...
by Andrew Herkert | Aug 13, 2019 | Creativity in Business
Widely believed to give businesses a competitive edge, creativity is a perennially popular topic across almost every industry. Of course, the value of creativity is directly related to the fact that, at least in the business world, creativity is both highly...
by Andrew Herkert | Aug 5, 2019 | Whiteboard Video
“A rose by any other name would smell as sweet”… as a … whiteboard marker? Whether you’ve seen something called “whiteboard animation,” “scribe video,” “hand-drawn video” or even “doodle video,” chances are you’re familiar with whiteboard video in one of its various...
by Andrew Herkert | Aug 2, 2019 | Scriptwriting, Whiteboard Video
Writing a script for an explainer video, including informational and marketing videos, can be nuanced, but it doesn’t have to be complicated. Your message has to be front and center and form the driving force behind the video. You’re writing to tell a story. Your...
