by Andrew Herkert | Aug 10, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Whiteboard Video
We’ve always got our eye on trends in business, and so far, we’ve looked at the predicted trends for 2022 in communications, content marketing, tech, and ethics. Today, we turn our attention to our favorite subject: video. Join us for a look at the top trends in...
by Andrew Herkert | Jun 30, 2022 | Content Marketing, Content Trends, External Communications
If you’ve been involved in digital marketing in the past several years, you’ve undoubtedly heard a good deal about SEO, or Search Engine Optimization. SEO can be defined as “a set of practices designed to improve the appearance and positioning of web pages in...
by Andrew Herkert | May 19, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
Jason Bennett effectively draws the contrast between bespoke and off-the-shelf content by relating the term to its use in the garment industry. “In clothing terms, bespoke suits fit better than those bought off the rack.” “Take one off the rack and yes, it might fit...
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
Edgy marketing exists due to the kind of reasoning that sounds something like “This’ll really shake people up,” or “They’ll be talking about this for ages.” To a degree, those are both desirable outcomes for a brand… or are they? Welcome to the high-risk,...
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
The value of trade shows isn’t reserved for those exhibiting a booth – vendor attendance involves far more than a powerful add to one’s marketing mix. As event marketers and event industry leaders can attest, trade shows provide great opportunities...
by Andrew Herkert | May 10, 2022 | Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video
I think it’s pretty common for people to think of video—and certainly cinema—as considerably older than it is. We can trace the first ‘films’ to the 1890’s, but even this timeline is absolutely tiny compared to the lifespan of so many other forms of media. Opening...
