by Andrew Herkert | Jul 23, 2021 | Content Marketing, Content Trends, Creativity in Business, Sales, Visual Storytelling
Marketing content creators tend to focus on best practices, and zero in on what they can and should do to achieve maximal engagement with their target audiences and produce the best outcomes for their organizations. But even the best marketing efforts can be derailed...
by Andrew Herkert | Dec 16, 2020 | Content Marketing, Content Trends
Content marketing for large companies needs to take a different form than content marketing for small companies. When your organization is big enough to be quickly recognizable and memorable to consumers, and your brand is well-established and understood, you face...
by Andrew Herkert | Sep 1, 2020 | Content Marketing, Content Trends, Visual Storytelling
Authenticity, Relevance, and Quality “We’re not really sure what makes some marketers think they don’t need [images]. Maybe they don’t think images are professional”. It’s at this point that Jacinda Santora drops an image into her blog post—a plus-sized...
by Andrew Herkert | Aug 25, 2020 | Content Marketing, Content Trends, Whiteboard Video
When it comes to reaching new and broader audiences with your marketing messaging, nothing does the job quite like Scribing. When you partner with TruScribe, your marketing content will be more engaging. So how can Scribing revolutionize the way you market...
by Andrew Herkert | Jul 31, 2020 | Content Marketing, Content Trends
Good marketing relies on solid strategy. And solid marketing strategy always includes video. Over the past 5 years, video marketing has skyrocketed in popularity- 92% of marketers called video a key component of their marketing strategy for 2020, compared to 78% in...
by Andrew Herkert | Jul 30, 2020 | Content Marketing, Content Trends
The world of business writing is abuzz with pro-video articles, and it should be. Video matters more to more people than it ever has. And if your business is resolutely anti-video, it isn’t doing itself many favors. Video marketing, though, isn’t a risk-free...
