by Andrew Herkert | May 24, 2022 | Content Trends, External Communications, Products and Services, Scribology, Visual Storytelling, Whiteboard Video
While we’ve written extensively on our Scribology principles, and placed deserved emphasis on Accent Color, it’s always fascinating to see those principles taken into practice in other industries. 2021 was one of the most visible for pharmaceutical companies in...
by Andrew Herkert | May 19, 2022 | Content Marketing, Content Trends, External Communications, Internal Communications, Training & Development, Visual Storytelling
Jason Bennett effectively draws the contrast between bespoke and off-the-shelf content by relating the term to its use in the garment industry. “In clothing terms, bespoke suits fit better than those bought off the rack.” “Take one off the rack and yes, it might fit...
by Andrew Herkert | May 17, 2022 | Content Trends, External Communications, Products and Services, Visual Storytelling
We learn a lot from mistakes, but those lessons aren’t free—unless, of course, they come from someone else’s mistakes. Today, we’ll examine some examples of bad brand storytelling, and learn what to avoid when creating and articulating the story of your brand....
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
Edgy marketing exists due to the kind of reasoning that sounds something like “This’ll really shake people up,” or “They’ll be talking about this for ages.” To a degree, those are both desirable outcomes for a brand… or are they? Welcome to the high-risk,...
by Andrew Herkert | May 12, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software, Whiteboard Video
The value of trade shows isn’t reserved for those exhibiting a booth – vendor attendance involves far more than a powerful add to one’s marketing mix. As event marketers and event industry leaders can attest, trade shows provide great opportunities...
by Andrew Herkert | May 10, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video
It’s easy to find numbers that prove the value of simplicity in marketing. 61% of consumers are more likely to recommend a brand because it offers them simpler experiences and communications. 64% are willing to pay more for those simpler experiences. ...
