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A Brief History of Video Marketing

A Brief History of Video Marketing

by Andrew Herkert | May 10, 2022 | Content Marketing, Content Trends, External Communications, Visual Storytelling, Whiteboard Video

I think it’s pretty common for people to think of video—and certainly cinema—as considerably older than it is. We can trace the first ‘films’ to the 1890’s, but even this timeline is absolutely tiny compared to the lifespan of so many other forms of media. Opening...
Using Video to Explain Financial Concepts

Using Video to Explain Financial Concepts

by Andrew Herkert | May 5, 2022 | Content Trends, External Communications, Products and Services, Whiteboard Video

There are few topics that matter more to people than their finances, and it’s no mystery why.  Yet despite the importance of financial security, many of us struggle to understand the intricacies of our finances, and as CNBC reported in 2018, avoid the topic with...
Marketing for Complex Products

Marketing for Complex Products

by Andrew Herkert | May 3, 2022 | Content Trends, External Communications, Products and Services

There’s no denying that selling a complex product can be daunting.  True, consumers are more and more in touch with the digital, interwoven world; that doesn’t change the fact that almost every company selling ‘complicated’ products is certain to have its...
Visual Storytelling with Data

Visual Storytelling with Data

by Andrew Herkert | Apr 21, 2022 | Content Trends, External Communications, Internal Communications, Visual Storytelling

What would it mean to tell a story without data?  Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term ‘data.’  This definition, however, could use some...
Customer Retention in 2022: More Important Than Ever

Customer Retention in 2022: More Important Than Ever

by Andrew Herkert | Apr 7, 2022 | Content Trends, External Communications, Products and Services, Sales

Imagine a world where it’s five to six times more expensive to acquire a new customer than to retain an existing one.  Now imagine this expense (and effort) increasing dramatically as more and more brands crowd an increasingly competitive market. Imagining...
3 Keys to Visual Storytelling in the Pandemic

3 Keys to Visual Storytelling in the Pandemic

by Andrew Herkert | Mar 30, 2022 | Content Marketing, Content Trends, External Communications, News, Visual Storytelling

Like seemingly everything during the pandemic, visual storytelling has required modulation and caution to continue to function as usual.  Most long-term emergencies have this effect—with the gravity of the situation comes a new standard for what is appropriate...
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