by Andrew Herkert | May 3, 2022 | Content Trends, External Communications, Products and Services
There’s no denying that selling a complex product can be daunting. True, consumers are more and more in touch with the digital, interwoven world; that doesn’t change the fact that almost every company selling ‘complicated’ products is certain to have its...
by Andrew Herkert | Apr 21, 2022 | Content Trends, External Communications, Internal Communications, Visual Storytelling
What would it mean to tell a story without data? Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term ‘data.’ This definition, however, could use some...
by Andrew Herkert | Apr 7, 2022 | Content Trends, External Communications, Products and Services, Sales
Imagine a world where it’s five to six times more expensive to acquire a new customer than to retain an existing one. Now imagine this expense (and effort) increasing dramatically as more and more brands crowd an increasingly competitive market. Imagining...
by Andrew Herkert | Mar 30, 2022 | Content Marketing, Content Trends, External Communications, News, Visual Storytelling
Like seemingly everything during the pandemic, visual storytelling has required modulation and caution to continue to function as usual. Most long-term emergencies have this effect—with the gravity of the situation comes a new standard for what is appropriate...
by Andrew Herkert | Mar 29, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Sales, Video Software
From its 2018 beginnings as Music.ly, a lip-syncing app, to its current user base of around a billion in its modern form, TikTok’s growth has been intense and, to most, surprising. What was initially a platform reserved for young people dancing and acting out...
by Andrew Herkert | Mar 24, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling
The term ‘post-COVID’ is as appealing as it is tenuous. We all see and recognize signs of returning to business as usual, even as we’re confronted by other indications that the pandemic is not truly in our rear-view. Content marketing strategies, however,...
