by Andrew Herkert | Jan 4, 2022 | Content Marketing, Content Trends, External Communications, Products and Services, Visual Storytelling, Whiteboard Video
“Consuming is an experience, and we must design with this in mind,” asserts Alisa Taylor for Vectornator, and while her specific discussion of this truth comes up in the interactive design portion of her piece, one could argue that it applies throughout usage of...
by Andrew Herkert | Dec 23, 2021 | Content Trends, External Communications, Whiteboard Video
Good web design doesn’t seem to be the most important element of an organization’s web presence anymore. Well, it could be, in a bad way—if your website looks like a teenager made it, circa 1997, you’re going to be in trouble. But far more frequently, the modern...
by Andrew Herkert | Dec 21, 2021 | Content Marketing, Content Trends, Creativity in Business, External Communications, Internal Communications, Sales, Training & Development, Whiteboard Video
On our blog, we talk a good deal about how to get the most out of your whiteboard animation company, and generally give as much as insight as we can as to the ‘how’ and ‘why’ of the process—what parts of whiteboard maximize engagement, where to focus in development,...
by Andrew Herkert | Dec 9, 2021 | Content Trends, External Communications, Training & Development, Whiteboard Video
While earning my Paralegal certificate, I remember a question coming up a few times relating to just why study, and understanding, of the law was so important. Consistently, the response was short and effective (and I am paraphrasing a bit, as it’s been a...
by Andrew Herkert | Dec 7, 2021 | Content Marketing, Content Trends, External Communications, Products and Services, Sales
The phrasing “on-brand” or “off-brand” is popular enough nowadays that it’s often taken as a joke. You might call a friend’s shoe choice “off-brand” compared to their more typical, consistent style, or call an overpriced drink “on-brand” for a luxury restaurant. ...
by Andrew Herkert | Dec 2, 2021 | Content Marketing, Content Trends, External Communications, Products and Services
Let’s discuss a few statistics on retention rates and social media. Consider the following, courtesy of Joe Clark: Acquiring a new customer is seven times more expensive than retaining an existing one.37% of marketers see social media as the most effective...
